For your life’s work

I was the in-house strategy and copy lead for Notion’s first-ever global brand campaign, For your life’s work. We produced three hero videos, trafficked thousands of OOH and digital ad units, activated hundreds of influencers, and launched across seven cities in NAMER, EMEA, and APAC.

The campaign marked many firsts for Notion’s brand, including live action, photography, localized creative at scale, and custom music. We were delighted to win 7 Telly awards and The Drum’s 2022 Out of Home Award. Partner: Instrument

For your life's work: Notion's first brand campaign

The Notion community has always been one of the most creative and heartwarming places to be. Every day, we discover new ways you're using Notion to do what's important across every part of your lives, from raising a child to raising a startup: You've shown us that work and life don't fit into two neat boxes.

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