I launched the 2023 Notion Projects brand campaign, which meant I acted as strategist, copywriter, creative director, and project manager across all channel activations and assets.
The poster child of the campaign was a one-minute animated brand video that showcased Notion’s new project management functionality. I led strategy and copy for the video and launched it to all users in-product, as well as on brand media, organic social, website, lifecycle, and sales materials. Partners: Cory Zapatka, Pedro Cardoso, Roman Muradov