Work

Work

I tell stories to help people think better. Here’s how I’ve built and applied those skills.

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Notion | Brand Strategy & Copy

April 2020 - May 2024

Notion is a workspace to help you think more clearly and do more of what matters to you. It organizes your projects, notes, and wikis and sparks connections between your ideas. It’s also an intuitive website builder, like this one you’re currently on 🙂 

From 2022-2024, I led Notion’s brand into new territory through brand campaigns, brand strategy, and copy. Previously, I ran Notion’s blog Tools & Craft and wrote marquee editorial pieces.

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deeplearning.ai | Brand Marketing Manager

November 2017 - April 2020

I was the first marketing hire and worked closely with Andrew Ng, globally recognized AI leader and founder of Coursera and Google Brain. I launched courses and managed our content strategy to help aspiring machine learning engineers build careers in artificial intelligence.

Highlights:

  • Grew deeplearning.ai social channels from 0 to 250K+ followers in less than 1 year, mostly with memes (#KnowYourAudience).
  • Led GTM strategy for 8 course launches on Coursera, which drove 300k+ enrollments collectively. Helped create syllabus content for and film Andrew Ng’s “AI For Everyone” course.
  • Wrote and edited articles, press releases, and slide decks for Andrew Ng’s PR appearances, including his 2019 Amazon re:MARS keynote.
  • Created and launched a content strategy to build the AI developer community and increase engagement. Published 30+ blog posts and videos.
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Stanford University | BA with Honors in English

2014 - 2018

Highlights:

  • Studied creative writing with Pulitzer-winning author Adam Johnson, Tobias Wolff, and Stuart Dybek.
  • Co-President of Taiwanese Cultural Society and ran the annual Night Market
  • Learned German for 3 years and studied abroad in Berlin.