In 2021, I concepted, wrote, and creative-directed three short brand videos about how Notion enables you to do more of what matters, in work and life. The videos generated 1.6M organic impressions and 80K engagements across social, and led us to expand the campaign globally. Partners: Space Race Studio, Camille Ricketts
In 2024, we revisited Notion Stories and refocused the series to tell real-life stories of the coolest Notion creators. To build brand awareness and loyalty, we positioned Notion as the behind-the-scenes tool that made it possible for creators to pursue their most meaningful lives, with their emotional ups and downs front and center instead of Notion’s value props and features. The videos outperformed previous performance content on VTR (View-Through Rate) and CPM (Cost Per Impression). Partners: Alex Hao, Lexie Barnhorn, Niki Frias, Thatcher Jensen